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@Business.Upside · Posted 09 Feb. 2021

The main reasons why Email marketing is so good even at a time of crisis are that Email gives you direct access to your customers. Of all the marketing channels available to you, email is the only one that gives you direct access to your customers. Consumers trust information in Emails more than other channels. Another reason you need to put email on the frontlines of communication in times of crisis is that people tend to trust email more than they trust other channels. Provides relief from social media fatigue. In other words, after watching events unfolding or scrolling through your feed for some time, the brain will need something refreshing. Moreover, the likelihood of engagement increases.