Influencers can earn commissions from clicks or sales generated by affiliate marketing by promoting a brand's products or services. Using affiliate marketing, you may have seen a discount code-shared by an influencer that their fans can use to get discounts from a brand they follow. Influencers, however, usually link to affiliate networks to create unique, trackable links.

There are two social media platforms that stand out as the most visually focused: Instagram and Pinterest. Aesthetics are the key to both platforms. These social networks rely heavily on visual communication. Despite their similarities, Pinterest and Instagram operate very differently. Let's determine what affiliate marketing platform is best for us-

Essentially, two factors determine whether it works or not:

·       The type of products you are selling

·       The typical purchasing habits of your customers

TYPE OF PRODUCTS TO SELL

A high level of disposable income is associated with Pinterest's older demographic. Pinterest tags may lead to more sales than Instagram tags. However, Instagram is much more popular among millennials.

Due to this, companies that sell lower priced items and target these two demographic groups on Instagram gain significant success. Fashion brands have benefited from using Instagram's new product tags particularly well, as they were among the first businesses to allow them. Instagram has since then opened up its shopping features to the majority of online retailers who offer physical goods such as clothing, and home decor.

CONSUMERS PURCHASING HABITS

Pinterest is making significant strides in product discovery technology with its Visual Search and Product Lens features. However, for impulse purchases and recurring payments, Instagram is the better choice.

Take a look at how consumers engage with brands on Instagram. According to research, 80% of Instagram users follow at least one business account, and 75% engage with the company after seeing its posts.

However, both have begun to successfully transition into affiliate marketing platforms to meet the needs of the owner of a business. Apart from maximizing marketing potential and prioritizing gorgeous images and videos, Pinterest and Instagram are also great photos and video-sharing platforms. Instagram is an ideal social network for affiliate marketing brands who want to maximize their marketing efforts. Instagram has 1 billion active users.

Instagram is better for affiliate marketing.

Instagram is a very popular platform for affiliate marketing. There are many influencers who actively engage themselves in affiliate marketing.