@christopherthug · Posted 05 Feb. 2021
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@Business.Upside · Posted 09 Feb. 2021
The ratio of clicks to impressions is measured by what's known as the click-through rate (CTR). To calculate CTR, simply divide the number of clicks by the number of impressions; for example, if your ad received 1,000 impressions and 25 clicks, you would have a 2.5% CTR.