What is the impact of changes to app install attribution?   

Mark Hall
@[email protected] · Posted 22 Jan. 2021

Business Upside Get news analysis on Business, Tech, Finance, Entrepreneurship, Lifestyle, Health and Fitnessl, entertainment news and money saving tips.
@Business.Upside · Posted 25 Jan. 2021

The design of this new feature does not take into account much of the complexity of digital advertising today. For example, the API only names three participants to an ad transaction. It is clear no one on the design team for this feature accounted for how advertisers and app publishers work with a variety of technologies to serve and measure ad performance. Similarly, supporting only one type of mobile marketing conversion—the app installs—ignores other types of conversions for which a campaign might want to optimize.

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