Its name is derived from the word pinboard, which means virtual board. Basically, the site is a social media platform that allows users to share photos and is currently the fastest-growing service online. Images and videos can be uploaded, saved, and shared by users. A pinboard is a collective name for a group of images or videos called 'pins'. On Pinterest, users can 'like' an image, and the more they like it, the greater its popularity. The more users which it, the more it will rise in popularity. Pinboard users can save pins to one of their pinboards by using the 'pin it' feature. Users can also access a feed of all their recent pins from their Pinterest home page, which is arranged in historical order, just like Facebook's news feed.

Pinterest can help your business grow, despite concerns from many businesses. This social media network can benefit your business in a number of ways. Business owners can benefit from Pinterest in many ways. This will provide a whole new audience for your business and blog. It is possible to connect one pin to ten others, and then another ten to another ten, and so on.

How Pinterest can benefit you?

·        Raising awareness

·        Traffic increase to the blog

·        Prospective clients

·        Sales growth

The following reasons are reasons to start using Pinterest for your business:

BECOME PART OF A MASSIVE MARKET: This site has had over 11 million unique visitors from the United States alone in January 2012 and continues to grow continuously. The Business will find it very attractive to reach out to a huge market of this size.

MAKE YOURSELF ORGANIZED: It can be used to keep track of interesting web content pertaining to your business, organize it into pinboards, and pin the content in short bite-sized sections - all easily visible and accessible. It's very easy to browse the site and upload pins from the site. Through the 'pin it' browser plug-in that can be downloaded, you don't even need to access the website to share something you've just found on one. Thus, you do not have to remember to pin something you find interesting; simply pin it right away. This makes the entire process easier, faster, and more convenient.

FACEBOOK AND TWITTER USERS CAN CONNECT THEIR PINTEREST ACCOUNTS: By making it automatic, users can automatically share new pieces of content to others' news feeds. You can share your Pinterest pins on social media platforms like Facebook and Twitter by connecting your Pinterest account with them. All of these social media platforms are interconnected thanks to this social networking, which allows communities to connect with each other and circulate traffic between other platforms.

INCREASING TRAFFIC: You can increase traffic to your website by using Pinterest to generate links back to it. Social media has the most impact when it comes to directing traffic back to a website. It's obvious that content is responsible for this increase. It is more likely that your audience will follow your links if you create and share content they like. Creating quality visuals for Pinterest is the first step in creating great content.

DISCOVER NEW BUSINESS IDEAS: People all over the world share their ideas and insights about anything and everything, so Pinterest is an excellent platform for getting ideas, discovering new business ideas, and finding solutions for your own business ventures.

DEVELOP YOUR OWN BUSINESS: You can then have users explore your company pinboard to learn more about what your brand is all about. Your products and services can be demonstrated through presentations, images, web pages, blog posts, and other pieces of content. Connect your business website to a 24/7 virtual office space. By doing this, your clients will have the opportunity to interact with your brand creatively and interestingly, spreading your brand's online presence and increasing traffic to your website.