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@Business.Upside · Posted 02 Feb. 2021
This argued, elusive, eighth ‘P’ accounts for your ability to deliver to your customers what you’ve promised. Are they satisfied? Are you offering them value? You had better hope so, otherwise, you’re in for a world of negative Word of Mouth (WOM). This is super important as a massive 92% of consumers believe suggestions from friends and family more than advertising. ‘Performance’ also involves things like quality, how you compete in the marketplace and whether or not your goals are being achieved i.e., are your financial targets being met?