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Email marketing continued to be a revenue-driver with increased conversion rates during the pandemic. Year-over-year conversion rates increased by 17% and saw a nearly 23% year-over-year lift from March 16 to April 26. Like with open rates, you can see the acceleration as we moved further into the pandemic.
@Business.Upside | Posted09 Feb. 2021
Posted at: How was the Email conversion affected due to the pandemic?
Email marketing has been around for a long time. It's evolved and changed, but it's managed to remain effective and even grow in popularity over the years. Email marketing is more popular than ever. Even if you're a marketer for a small or developing business, you should learn how email can help you.
@Business.Upside | Posted09 Feb. 2021
Posted at: Is Email marketing still effective?
The main reasons why Email marketing is so good even at a time of crisis are that Email gives you direct access to your customers. Of all the marketing channels available to you, email is the only one that gives you direct access to your customers. Consumers trust information in Emails more than other channels. Another reason you need to put email on the frontlines of communication in times of crisis is that people tend to trust email more than they trust other channels. Provides relief from... (Read Full Comment)
@Business.Upside | Posted09 Feb. 2021
Posted at: Why is Email Marketing still good even at the time of crisis?
Cost per impression (CPM) is the measure of cost that one will pay when their ad is shown per one thousand impressions. CPM helps to determine other calculations for ads such as CPC (cost per click) and the CTR (click-through rate). Cost per thousand impressions, is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where... (Read Full Comment)
@Business.Upside | Posted09 Feb. 2021
Posted at: What is cost per impression?
To calculate how much you're paying for each impression with your CPM campaign, it's pretty straightforward. Simply, divide your total spend on your CPM campaign by the number of impressions to get your cost per impression. $1000 ad spend / 357,000 impressions = $0.002. The formula for CPM is as simple as the concept behind it. Since CPM is the cost per thousand impressions, then you simply divide the cost by the number of impressions divided by a thousand. So, the CPM formula is CPM = 1000 *... (Read Full Comment)
@Business.Upside | Posted09 Feb. 2021
Posted at: How to calculate the cost per impression?
Cost Per Mille (CPM) is also known as Cost per Thousand (CPT). It is basically an ad campaign in which you have to pay a price for 1,000 Ad impressions on the web page. The traditional definition of “cost per mile” (CPM) as an advertising term would refer to the cost of a certain distance traveled by working vehicles.
@Business.Upside | Posted09 Feb. 2021
Posted at: What is cost per mile?
The ratio of clicks to impressions is measured by what's known as the click-through rate (CTR). To calculate CTR, simply divide the number of clicks by the number of impressions; for example, if your ad received 1,000 impressions and 25 clicks, you would have a 2.5% CTR.
@Business.Upside | Posted09 Feb. 2021
Posted at: What is the relation between cost per click and cost per impression?
The amount that an advertiser pays for a click is usually set either by a formula or through a bidding process. The formula used is often cost per impression (CPI) divided by percent click-through ratio (%CTR). CPC is the amount that a website publisher receives when a paid advertisement on the site is clicked. Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
@Business.Upside | Posted09 Feb. 2021
Posted at: How does the concept of cost per click work?
According to a recent report from Jobvite, a company that helps businesses find talent, 77 percent of recruiters use Joobles to find candidates. But other job-focused sites such as Linkedin and Monster also give you the opportunity to let employers know what you can do.
@Business.Upside | Posted08 Feb. 2021
Posted at: Do interested employees look upon Joobles?
LinkedIn is the most toxic social media site on the internet, and this is a hill I'm fine with dying on. As was the case with many people around the world, I found myself unemployed earlier this year and like any reasonable millennial-gen Z cusp, the first place I started job hunting was LinkedIn.
@Business.Upside | Posted08 Feb. 2021
Posted at: Why should we use Jooble instead of Linkedin?
Jooble is a bit safer than other social media sites in that you are expected to connect only with professional contacts. In other words, by limiting the number of people with whom you connect and forcing you to network with people you actually know in a professional setting, Jooble makes your data safer.
@Business.Upside | Posted08 Feb. 2021
Posted at: Is Jooble safe?
LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is mainly used for professional networking and allows job seekers to post their CVs and employers to post jobs.
@Business.Upside | Posted08 Feb. 2021
Posted at: What is Linkedin?
Jooble is a vertical job search engine that aggregates and displays job ads from thousands of job boards, corporate, recruiter pages, and newspapers. Jooble is represented in 71 countries and available in 24 languages.
@Business.Upside | Posted08 Feb. 2021
Posted at: What is Jooble?
In an economy, higher productivity leads to higher real income, the ability to enjoy more leisure time, and better social services, such as health and education–all leading to higher living standards. Surplus value refers to the difference between returns and costs. Increased productivity means greater output from the same amount of input. From a broader perspective, increased productivity increases the power of an economy by driving economic growth and satisfying more human needs with the... (Read Full Comment)
@Business.Upside | Posted08 Feb. 2021
Posted at: How does productivity benefit the economy?
The faster productivity grows, the faster the economy grows. The faster the economy grows, the bigger the GDP. The bigger the GDP, the more goods and services to be shared among the people of a given country, both those who are employed and those who aren't.
@Business.Upside | Posted08 Feb. 2021
Posted at: What impact does productivity have on society?
Productivity is quite an issue in every field. High productivity can lead to greater profits for businesses and greater income for individuals. For businesses, productivity growth is important because providing more goods and services to consumers translates to higher profits. If your employees complete their work in good time, this means they have more time to spend on other tasks. This increases output and therefore saves you money. Achieving goals. If your workforce is productive and... (Read Full Comment)
@Business.Upside | Posted08 Feb. 2021
Posted at: Is productivity important?
You can measure employee productivity with the labour productivity equation: total output/total input. Let's say your company generated $80,000 worth of goods or services (output) utilizing 1,500 labour hours (input). To calculate your company's labour productivity, you would divide 80,000 by 1,500, which equals 53.
@Business.Upside | Posted08 Feb. 2021
Posted at: How to calculate productivity?
Productivity is the state of being able to create, particularly at a high quality and quick speed. Productivity is commonly defined as a ratio between the output volume and the volume of inputs. In other words, it measures how efficiently production inputs, such as labor and capital, are being used in an economy to produce a given level of output.
@Business.Upside | Posted08 Feb. 2021
Posted at: What do you mean by productivity?
YouTube is primarily selling advertisers on audio ads by emphasizing the potential to reach music listeners. Music video streaming is at an all-time high, YouTube says. More than 50 percent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content. As the pandemic continues to cancel in-person events around the world, music fans are turning to platforms like YouTube and Twitch for their concert fix. Many users leave these streams in the background as... (Read Full Comment)
@Business.Upside | Posted08 Feb. 2021
Posted at: Why is YouTube giving importance to audio ads so much?
YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in video, but YouTube says users are consuming more audio centric-content. YouTube emphasizes how audio ads are a perfect fit for music channels, though I believe there is significant potential to engage other types of audiences as well.
@Business.Upside | 08 Feb. 2021
Posted at: How are the audio ads related to YouTube?