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@Business.Upside · Posted 08 Feb. 2021

YouTube is primarily selling advertisers on audio ads by emphasizing the potential to reach music listeners. Music video streaming is at an all-time high, YouTube says. More than 50 percent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content. As the pandemic continues to cancel in-person events around the world, music fans are turning to platforms like YouTube and Twitch for their concert fix. Many users leave these streams in the background as they would do with a radio station, which means audio ads wouldn’t feel out of place.