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@Business.Upside · Posted 08 Feb. 2021

The landing page itself is home to the form that a visitor fills out in order to access the offer. As mentioned previously, its only purpose is to explain the benefits of a given offer and encourage visitors to convert into leads. Your homepage is general where a landing page is focused and specific. While the homepage draws visitors further into your website by presenting all the options your business has to offer, a landing page offers one simple and clear call to action.