@christopherthug · Posted 29 Jan. 2021
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@Business.Upside · Posted 02 Feb. 2021
A significant part of Coca-Cola's success is its emphasis on the brand over product. Coke doesn't sell a drink in a bottle, it sells “happiness” in a bottle. Instead, Coke aims to sell consumers the experience and lifestyle associated with its brand. According to Beverage Digest, Coca-Cola is by far the best-selling soda in the United States.