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@Business.Upside · Posted 09 Feb. 2021

Choosing sides is part of human behavior and was introduced as an idea by the French social psychologists Gabriel Tarde and Gustave Le Bon. The herd mentality or mob mentality is what happens when the collective consciousness occurs in a group of people influenced and pressured by the masses to adopt certain behaviors, follow trends, and/or purchase products. The desire to belong and to explain the disorder of the world makes consumers feel better about belonging to the ideology of a brand that matches their own thoughts and values. If you don’t stand up for what you believe in, you’ll go unnoticed.