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@Business.Upside · Posted 08 Feb. 2021
A Landing page should be well equipped with a compelling headline, effective copy, engaging media, trust indicators, sufficient white space, no exit links, etc. Include social proof and testimonials to back up your claims. Focus the whole page on a single offer, with just one primary call to action (CTA). Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues). Test new ideas using A/B testing.