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What to consider when developing an International Expansion Strategy?   


Jack Penn
@Jack.Penn · Posted 17 Jan. 2022


Richard Blake
@Richard.Blake · Updated 17 Jan. 2022

International expansion is a major milestone for any business owner. It opens up a whole new set of opportunities and challenges, and it’s an exciting chapter to write in the story of your business. But where do you even start? It can seem like a daunting task to develop an international expansion strategy. International expansion is a vital strategy for any business looking to grow. It opens up a host of opportunities in new markets, allowing you to expand your customer base and tap into new revenue streams. But it’s not without its challenges. When developing an international expansion strategy, there are several things you should think about to ensure you’re making the right moves.


Frank Lucas
@Frank.Lucas · Posted 17 Jan. 2022

When developing an international expansion strategy, it’s important to take into consideration several factors. First, it’s important to understand where your business is currently, including your strengths and weaknesses, your current market share, and your financial position. Next, it’s important to understand where you want your business to be, including your goals and objectives, your long-term vision and direction, and your short-term goals and objectives. Finally, it’s important to develop a plan of action, which will allow you to determine the best course of action for moving your business forward. International expansion is one of the most exciting and challenging decisions a business owner can make. When executed successfully, it can open up new markets, generate new revenue and increase profits. But when handled poorly, it can cause a lot of headaches, cost a lot of money and damage your brand. That’s why it’s so important to take your time and develop an international expansion strategy that’s right for your business. When deciding whether or not to expand internationally, the first question on your mind is probably, “Where should I start?” But before you can answer that question, you need to ask yourself another one: “What’s the best way to approach this expansion?” An international expansion strategy is a set of guidelines that you can use to determine where to expand and how to expand.


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