Peter Clark
@Peter.Clark · Updated 18 Feb. 2022

CTR is the average number of clicks on an ad divided by the total number of impressions (the number of times the ad is displayed). 

The average CTR for display ads varies depending on a variety of factors, including:

-The type of industry (e.g., retail or travel)

-The size and quality of the ad campaign

-The type and placement of the ad

CTR is the most important metric for advertisers on display ads. It is a measure of how many people click on an ad. The average click-through rate for display ads should be at least 1% to be effective. Anything lower than that will not be able to generate enough impressions, clicks, and conversions.

Richard Blake
@Richard.Blake · Posted 18 Feb. 2022

CTR is a metric that measures how many people click on an advertisement. It is calculated as the number of clicks divided by the number of impressions. It is important to have a high CTR for your display ads because it will help you get more conversions and more leads. The average display CTR should be around 2% or higher, with some advertisers achieving up to 10%. CTR is a measure of the number of visitors who click on an advertisement. The average CTR for display ads is not clear-cut and varies depending on a variety of factors. In general, the higher the quality of the ad, the higher its CTR.