Jack Penn
@Jack.Penn · Updated 27 Jun. 2022

Retail marketing is the process of bringing a product directly to the consumer in a store. It involves planning, creation, and donation of a product. Retail marketing encompasses a range of promotional activities which is undertaken by a retailer. Having a unique commodity is only the first step - additional factors of retail marketing include packaging, competitive pricing, and result-oriented sales campaign. The four golden rules of retail marketing are:

• Product

• Price

• Place

• Promotion

Jane Martin
@Jane.Martin · Updated 27 Jun. 2022

Retail marketing is the process which makes a product directly accessible to consumers. The client is king and the first and most important part of your retail marketing strategy should be satisfying the client. Numerous people feel that what retail covers is simply the product reaching the shelves at the separate stores. But that isn't true. It also involves pricing, visibility, and product values. It's also greatly backed with powerful and promotional conditioning for business success. There are four major guiding principles of retail marketing strategy – 

1. Product 

2. Price 

3. Place 

4. Promotion