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What is the history of the BCG matrix?   


George Harris
@[email protected] · Posted 27 Jan. 2021


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@Business.Upside · Posted 28 Jan. 2021

Back in 1968 a clever chap from Boston Consulting Group, Bruce Henderson, created this chart to help organisations with the task of analysing their product line or portfolio. The matrix assesses products in two dimensions. The first dimension looks at the product's general level of growth within its market.


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