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@Business.Upside · Posted 28 Jan. 2021
The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. It's also known as the Growth/Share Matrix. An example that can be considered as a 'Question mark' in the BCG Matrix is the tablet from Philips. The market is growing very fast, but it takes a fortune in marketing to gain a large market share in this.