What is SEO (Search Engine Optimization)?   

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@Business.Upside · Posted 19 Jul. 2021

Richard Blake
@Richard.Blake · Posted 19 Jul. 2021

It is a method, which is used to place a Universe Resource Locator or any website at the topmost position of any search engine's results. It is also used by organizations to maximize the visibility of their websites and their business or company. The main aim of SEO is to bring the business a high level of exposure, in the global marketplace.

Frank Lucas
@Frank.Lucas · Posted 20 Jul. 2021

Search engine optimization (SEO) is the science that makes the rank higher in search engines platform like Google. Because search is the main way where people discover the content online, ranking higher in the search engines platform can lead to an increase in traffic to the website.

In different search engines platforms like Google or others, the results page often has the characteristics of paid ads at the top of the page, which is followed by the regular results or what marketers call the "organic search results". Traffic, which comes via SEO is mostly referred to as organic search traffic to separate it from the traffic which comes through the paid search option. Paid search is mostly referred to as search engine marketing (SEM) or pay-per-click (PPC).

 Search engine optimization mostly focuses on your website's presence in search results on search engines platform like Google. When you understand how SEO works, you can use different tactics to increase your rank in search results.

Companies mostly look to search engine optimization (SEO) to help to make their company higher in the rank of a search engine platform such as Google. Search Engine Optimization is employed via search engines platforms like Google, Bing, MSN, Yahoo, etc. SEO uses keywords to attract users to the company website for their products and services.

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