@[email protected] · Posted 08 Feb. 2021
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@Business.Upside · Posted 09 Feb. 2021
PPC is a paid form of advertising that relies on an auction-based system. With PPC, you bid on keywords that you want your ads to show up for — your ad triggers when a user’s search includes your keyword. These ads then appear at the top of search results, above organic listings. If a user decides to click on your advertisement, you then pay for that click.