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@Business.Upside · Posted 03 Feb. 2021

Once the datasets are cleaned, it can then be analyzed. Analysts may apply a variety of techniques, referred to as exploratory data analysis, to begin understanding the messages contained within the obtained data. The process of data exploration may result in additional data cleaning or additional requests for data; thus, the initialization of the iterative phases mentioned in the lead paragraph of this section. Descriptive statistics, such as the average or median, can be generated to aid in understanding the data. Data visualization is also a technique used, in which the analyst is able to examine the data in a graphical format in order to obtain additional insights, regarding the messages within the data.