What is Dog there for in BCG matrix?   

Edward Brown
@[email protected] · Posted 27 Jan. 2021

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@Business.Upside · Posted 28 Jan. 2021

'Dog' is named as one of the quadrants of the Boston Consulting Group (BCG) matrix which has a small market share in a mature industry. Description: A 'dog' is a name given to a business unit within a company which has a much smaller share in a mature market.

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