Kelly Jackson
@Kelly.Jackson · Updated 07 Mar. 2022

Marketing trends are an ever-changing industry, and it is hard to predict what will happen in the future. However, there are a few trends that are worth noting.

·       The first trend is the increase in video marketing. Video marketing is on the rise because it offers marketers a way to reach their audience in a way that feels more personal than other platforms. It also provides an opportunity for brands to create content that has a longer shelf life.

·       The second trend is the increase in social media marketing. Social media has become such an integral part of our lives; it's no surprise that marketers have found ways to capitalize on this platform as well. The most popular social media platforms are Facebook, Instagram, and Twitter; but with new ones popping up all the time, there's no telling what will happen.

Peter Clark
@Peter.Clark · Updated 07 Mar. 2022

The marketing industry is evolving speedily so it is difficult to keep pace with all the changes. The marketing trends for 2022 are not the same as they were in 2020. Here are the top trends marketers need to know about:

·      Marketing automation will be more personalized: 

Personalization of marketing messages will be a key trend in 2022. Marketers will use customer data and predictive analytics to deliver more personalized content to their customers. This will help marketers better connect with their customers and make them feel like they are being heard.

·      Influencer marketing will be even more important: 

Social media influencers have become an important part of the marketing mix in recent years, and this trend is only going to continue into 2022.

Rachael Davis
@Rachael.Davis · Updated 07 Mar. 2022

Marketing is all about understanding the customer. It’s about what they want and how you can provide it to them. Marketing trends for 2022 are no different. Brands need to understand the changing needs of their customers and deliver what they want to stay relevant in the world of marketing.

The top marketing trends for 2022 are:

· Personalization - The focus will be on individualism and customization, rather than mass-produced products that target everyone equally. Brands will be able to tailor their products, services, communications, and experiences to meet the needs of each customer.

· Social Media - Social media platforms will continue to evolve with new features that allow brands more opportunities for engagement with their audiences through live video streaming, 360-degree virtual reality content, and chat.