Question

Besides the conflict between Apple’s proprietary opt-out and a standards-based opt-in, we see the movement here as positive for users and the advertising ecosystem. Users get a choice of whether to share precise location data. In the case of Apple’s feature, even when a user opts out an advertiser could still tailor an ad to the approximate location of a user. Positive marks on user choice. Negative marks on going it alone and not adopting standards, which in this case are more conservative than Apple’s.

Answer 1

Business Upside Get news analysis on Business, Tech, Finance, Entrepreneurship, Lifestyle, Health and Fitnessl, entertainment news and money saving tips.
@Business.Upside · Posted 25 Jan. 2021

Besides the conflict between Apple’s proprietary opt-out and a standards-based opt-in, we see the movement here as positive for users and the advertising ecosystem. Users get a choice of whether to share precise location data. In the case of Apple’s feature, even when a user opts out an advertiser could still tailor an ad to the approximate location of a user. Positive marks on user choice. Negative marks on going it alone and not adopting standards, which in this case are more conservative than Apple’s.

What are the impacts in industry for control over app access to precise geo-location?

Please login to add your answer

Welcome, Guest!

Related Questions