Business Upside Get news analysis on Business, Tech, Finance, Entrepreneurship, Lifestyle, Health and Fitnessl, entertainment news and money saving tips.
@Business.Upside · Posted 02 Feb. 2021

The main purpose of focus group research is to draw upon respondents' attitudes, feelings, beliefs, experiences, and reactions in a way where other methods are not applicable. A Focus Group allows the researcher to gather more information in a shorter period of time, generally two hours.