What are the functions of focus groups?   

Betty Adams
@[email protected] · Posted 29 Jan. 2021

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@Business.Upside · Posted 02 Feb. 2021

The main purpose of focus group research is to draw upon respondents' attitudes, feelings, beliefs, experiences, and reactions in a way where other methods are not applicable. A Focus Group allows the researcher to gather more information in a shorter period of time, generally two hours.

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