What are the changes to app install attribution?   

George Harris
@[email protected] · Posted 22 Jan. 2021

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@Business.Upside · Posted 25 Jan. 2021

iOS 14 updated the SKAdNetwork interface, which provides a method for Apple to notify a registered “ad network” when a campaign produces an app install conversion. It is unclear if this is only for cases where a user does not opt into the app publisher’s data processing purposes via the feature directly above.

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