What are some of the most unusual business models?   

Peter Clark
@Peter.Clark · Posted 04 Oct. 2021

Kelly Jackson
@Kelly.Jackson · Updated 04 Oct. 2021

The following is a list of some of the most unconventional business models example ;


Paperless Post - Paperless Post was founded in 2008 by James Hirschfeld and Alexa Hirschfeld. Paperless Post is an online retailer of printed stationery including invitations, greeting cards, wedding suites, and baby announcements.


In 2008, the company's unique business strategy posed the greatest threat to the US postal service's dominance. Paperless Post grew and flourished as a result of its free website, which allowed consumers to design their cards and send them via mail or other electronic means. These features boosted income and led to new partnerships with companies like Kate Spade.

Amazon- Jeff Bezos started the company with a new business model. Following the success of's online shopping site in 1994, a swarm of copycat enterprises arose, notably Alibaba, which everyone has heard of.


Amazon is Jeff Bezos' company, and he is one of the world's wealthiest individuals. Cloud computing, digital streaming, and artificial intelligence are all services offered by Amazon.

Wikipedia - The company was formed in 2001 by Jimmy Wales. It's an encyclopedia on the internet. With, an interesting business model Wikipedia has successfully monopolized online information traffic. If you appreciate quick and precise information, you may easily access its platform for free. It has outperformed competitors like Britannica and boasted about its online information sector supremacy.


Uber - The startup was formed in 2009 by Travis Kalanick and Garret Camp. Uber is a company that provides transportation services. Uber's innovative business model has remained a trend-setter for numerous businesses in terms of originality and perseverance. Despite the criticism and issues, the transportation service company has gathered billions of dollars and has endeavored to expand into the logistic sectors to test new goods with a wider consumer base. Because of its convenience, dynamic price, and quick accessibility, it is a profitable enterprise.


Skillshare - Launched in 2011 with an emerging business model by Malcolm Ong and Michael Karnjanaprakorn. Skillshare started as a platform for professionals to teach online classes on any topic. For the online courses, students simply had to pay $20 to $25. Skillshare decided to streamline its price structure by implementing a monthly fee of $10.


Popsugar - Lifestyle, entertainment, exercise, beauty, food, and fashion of celebrities. Popsugar has a unique-looking model that covers everything that millennials are interested in. It provides services through its website, television, and mobile apps.

The key to company success is the content they provide, which generates a lot of traffic, particularly in the entertainment industry. The company also started giving Popsugar a subscription box after it acquired the online search engine Shopstyle.


NextDoor – When we think about neighbors they’re neither our best friends nor people we never speak to. Well, Nextdoor the website and app has come up with a new business model that is trying to change that by attempting to cultivate a kinder world where everyone has a neighborhood they can rely on. Their goal is to connect neighbors but also with their local area through local businesses, local recommendations, and updates. They now operate in 11 countries with over 270,000 neighborhoods globally with over 50 million recommendations for local businesses some might think it's a way to explore your local community but others believe it encourages small-town drama, racist remarks, and unnecessary facebook - like posts.

Rachael Davis
@Rachael.Davis · Updated 04 Oct. 2021

The following is a list of some of the most unconventional business models example :


EarlyBird - EarlyBird is a new startup and a mobile app with an emerging business model based in Chicago. Earlybird is making waves and making generational wealth very easy for you, your parents, and everybody to collectively invest in your child's future. Early Bird is an investing app and giving platform that empowers parents, families, and friends to collectively invest in a child’s future in a meaningful way.


Bumped App – It’s an interesting business model. The main idea of the service is that you get free stocks of the brands that you shop with. This implies that the stocks are fractional since nobody’s going to give you entire free stocks for nothing. Bumped app stocks work similarly to how cashback credits cards work but instead of getting cash back, you get a percentage of the brand's stocks.


DoorDash – It’s a unique business model. It is a service that delivers meal orders. Customers place an order with one of the dozens of eateries, then agree to pay a delivery fee and tip. The software then sends orders to "Dashers" who have signed up for it to collect the order.

Lily Campbell
@Lily.Campbell · Updated 04 Oct. 2021

The following is a list of some of the most unconventional business models example :


Insta Cart - Instacart is a supermarket delivery service with an emerging business model that sends personal shoppers to your house to shop for you and deliver your items. They work with some major grocery store chains to provide same-day delivery in several cities.


Coinbase – Coinbase has a unique business model which provides clients with a trading platform that is "all crypto, all the time," with one of the greatest selections of cryptocurrencies in one spot. The exchange's Pro platform provides transparent pricing, however, the basic service tier contains pricey trades and a complicated fee structure that is disguised. Clients can keep their bitcoin holdings in Coinbase's custody and earn staking rewards (revenue) from them, which is an unusual and unique-looking model among the few brokerages that even handle cryptocurrency trading.

Frank Lucas
@Frank.Lucas · Updated 04 Oct. 2021

Robinhood - Robinhood is an online investing platform with an interesting business model that offers commission-free trading on a variety of US-listed investment types, as well as high-yield cash management, margin trading, and IPO investments. Robinhood is based in Menlo Park, California, and was founded in 2013. 

Stripe - Stripe is a payment processing firm that was formed in 2010 in California. Stripe is an aggregator, which means it doesn't give businesses individual merchant accounts but instead collects them under one umbrella or account.

Twitter, Kickstarter, Lyft, Reddit, and Salesforce are among the company's notable clients and investors, including PayPal co-founder and Tesla Motors founder Elon Musk. Stripe is a payment processing company with an emerging business model that works with thousands of companies and handles billions of dollars in payments each year. It's sometimes referred to as a "developer-friendly" platform.

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