How was the Email conversion affected due to the pandemic?   

Carol Martin
@[email protected] · Posted 05 Feb. 2021

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@Business.Upside · Posted 09 Feb. 2021

Email marketing continued to be a revenue-driver with increased conversion rates during the pandemic. Year-over-year conversion rates increased by 17% and saw a nearly 23% year-over-year lift from March 16 to April 26. Like with open rates, you can see the acceleration as we moved further into the pandemic.

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