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@Business.Upside · Posted 09 Feb. 2021

The amount that an advertiser pays for a click is usually set either by a formula or through a bidding process. The formula used is often cost per impression (CPI) divided by percent click-through ratio (%CTR). CPC is the amount that a website publisher receives when a paid advertisement on the site is clicked. Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.