How can you use YouTube Analytics?   

Jack Penn
@Jack.Penn · Posted 02 Sep. 2021

Richard Blake
@Richard.Blake · Posted 02 Sep. 2021

Marketing professionals who track too many metrics might have an unhealthy obsession with YouTube metrics. Analytics includes key metrics and reports to help you better understand how your videos and channels perform. Here's a guide to YouTube Analytics that will help you get the most out of the platform.


Sign in to YouTube Studio and from the left menu, you can select Analytics.

You can learn more about your data from YouTube analytics' different tabs.

·         OVERVIEW

An overview of your video and channel's performance is displayed on the Overview tab. YouTube Partner Program members see a key metrics card that displays views, watch time, subscribers, and estimated revenue.

When viewing the video, you'll see your Real-time report and key moments to keep the audience engaged.

  • ·        REACH

Your audience's discovery of your channel is shown in the Reach tab. On the key metrics card, you can see impressions, impression click-throughs, views, and unique viewers.

  • ·      ENGAGEMENT

You can view the duration of your audience's viewing time on the Engagement tab. View time and average duration of views are displayed in your key metrics card.

  • ·        AUDIENCE

You can see how many viewers you are getting via your audience tab. In the key metrics card, you will see a number of returning and new customers, a number of unique customers, along a number of subscribers.

  • ·        REVENUE

Tracking your YouTube earnings is made easier with the Revenue tab if you're part of the YouTube Partner Program. Among the key metrics, you'll see are your estimated revenue, RPM, and playback-based CPM.

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