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@Business.Upside · Updated 08 Feb. 2021

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in video, but YouTube says users are consuming more audio centric-content. YouTube emphasizes how audio ads are a perfect fit for music channels, though I believe there is significant potential to engage other types of audiences as well.