Has the pandemic affected the click rates of email?   

Betty Adams
@[email protected] · Posted 05 Feb. 2021

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@Business.Upside · Posted 09 Feb. 2021

Click rates saw the opposite effects of COVID, realizing a decrease of just over 17%. Like with open rates, you can see how click rates suddenly decreased as the pandemic unfolded. In fact, during an 18-day stretch from March 12 to March 29, many days saw a 30% and 40% drop-in click rates before ultimately rebounding.

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